Privacy Policy

Effective Date: May 18, 2026


Brodsky Orthodontics (“Brodsky Orthodontics,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information you share with us through our website, online forms, communication tools, and related services. This Privacy Policy explains how we collect, use, disclose, and protect information from users of our website located at drbrodskysmile.com and any related online services we provide.


By using our website, submitting information through our forms, requesting an appointment, opting in to receive communications, or otherwise interacting with us online, you agree to the terms of this Privacy Policy.


Contact Information

Brodsky Orthodontics
5920 Del Amo Blvd.
Lakewood, CA 90713
Office Phone: 562-275-8223
Text-Only Number: 562-496-2000
Website: drbrodskysmile.com


If you have questions about this Privacy Policy or would like to make a privacy-related request, please contact us by phone, by mail, or through the contact form on our website.


Information We Collect

We may collect personal information that you voluntarily provide to us when you use our website, complete an online form, request a consultation, contact our office, subscribe to communications, participate in a promotion, or otherwise interact with Brodsky Orthodontics.


The types of information we may collect include:

  • Name
  • Email address
  • Phone number
  • Mailing address
  • Patient or prospective patient information
  • Appointment request details
  • Information submitted through contact forms or consultation forms
  • Communication preferences
  • Insurance or payment-related information, when applicable
  • Photos, images, or information submitted for virtual consultations, when applicable
  • Any additional information you choose to provide to us


We may also collect limited technical and usage information automatically when you visit our website, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Pages visited
  • Referring website
  • Date and time of visit
  • General location information
  • Interactions with website features, forms, links, or advertisements


Health Information and Patient Privacy

Brodsky Orthodontics is an orthodontic practice, and certain information you provide to us may relate to your dental or orthodontic care. When applicable, protected health information may be subject to federal and state healthcare privacy laws, including the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”).


This Privacy Policy applies primarily to information collected through our website and general online interactions. If you are an active patient or become a patient of Brodsky Orthodontics, your protected health information may also be governed by our HIPAA Notice of Privacy Practices, which explains how medical and dental information about you may be used and disclosed and how you can access that information.


Please do not submit urgent medical or dental concerns, highly sensitive health information, or emergency information through general website forms, email, or text messaging. If you are experiencing a dental or orthodontic emergency, please call our office directly.


How We Use Your Information

We may use the information we collect for purposes including:

  • Responding to your questions or requests
  • Scheduling consultations or appointments
  • Providing orthodontic services and patient support
  • Communicating with you about appointments, treatment, forms, reminders, or office updates
  • Sending information you have requested
  • Providing customer service
  • Processing payments or insurance-related information, when applicable
  • Improving our website, services, and patient experience
  • Personalizing website content and communications
  • Understanding how visitors use our website
  • Measuring the performance of marketing, advertising, and website content
  • Sending promotional or educational communications, when permitted by law and with appropriate consent
  • Protecting the security and integrity of our website and systems
  • Complying with legal, regulatory, or professional obligations


Online Forms and Virtual Consultations

Our website may include forms that allow you to request a free consultation, contact our office, ask questions, submit photos, or provide information for virtual consultation purposes. Information submitted through these forms may be used to evaluate your request, contact you, schedule an appointment, or provide information about orthodontic treatment options.


While we use reasonable safeguards to protect submitted information, no online form, email, or text message can be guaranteed to be completely secure. Please use discretion when submitting sensitive information online.


Cookies and Tracking Technologies

Our website may use cookies, pixels, tags, scripts, analytics tools, and similar tracking technologies to help the website function properly, improve performance, understand visitor behavior, and support marketing efforts.


Cookies are small files that may be stored on your device when you visit a website. These technologies may help us:

  • Remember user preferences
  • Understand how visitors use our website
  • Improve website performance and design
  • Measure traffic and engagement
  • Track conversions from advertising campaigns
  • Deliver relevant ads or content
  • Evaluate the effectiveness of our marketing


You can adjust your browser settings to refuse cookies or alert you when cookies are being used. Please note that some parts of our website may not function properly if cookies are disabled.


Analytics and Advertising

We may use third-party analytics and advertising platforms, such as Google Analytics, Google Ads, Meta/Facebook, or similar services, to help us understand website traffic, measure ad performance, improve our marketing, and reach people who may be interested in our services.


These third-party platforms may collect information through cookies, pixels, or similar technologies. The information collected may include pages visited, interactions with the website, device information, and general usage data. These services are governed by their own privacy policies and terms.


We do not control how third-party platforms collect or use information once you interact with their services, websites, or applications. We encourage you to review the privacy policies of any third-party services you use.


SMS/Text Messaging Terms

By providing your mobile phone number and opting in to receive text messages from Brodsky Orthodontics, you consent to receive SMS or text messages from us. These messages may include appointment reminders, scheduling updates, office updates, treatment-related communications, promotional messages, or other relevant information.


Message frequency may vary. Message and data rates may apply depending on your mobile carrier and plan.

You may opt out of receiving SMS/text messages at any time by replying STOP to a message from us. You may also contact our office directly to request that we stop sending you text messages. After opting out, you may receive a final confirmation message confirming your opt-out request.


For help, you may reply HELP or contact our office at 562-275-8223.


Consent to receive text messages is not required as a condition of purchasing any goods or services. You confirm that you are the owner or authorized user of the mobile phone number you provide and that you are at least 18 years old or have the consent of a parent or legal guardian.


We are not responsible for delays, errors, or failures in SMS/text message delivery caused by your mobile carrier, third-party service providers, or factors outside our control.


Email Communications

If you provide your email address, we may use it to respond to your inquiries, send appointment-related information, provide treatment or office updates, or send educational or promotional communications where permitted.


You may opt out of promotional email communications by following the unsubscribe instructions included in the email or by contacting our office. Please note that even if you opt out of promotional messages, we may still send non-promotional communications related to appointments, patient care, transactions, or office administration.


How We Share Information

We do not sell your personal information in exchange for money.


We may share information with trusted third parties when necessary to operate our website, provide services, communicate with you, manage patient requests, process payments, support marketing, maintain technology systems, or comply with legal obligations.


These third parties may include:

  • Website hosting and maintenance providers
  • Scheduling or patient communication platforms
  • Analytics and advertising providers
  • Payment processors
  • Insurance or billing service providers
  • Email or SMS communication platforms
  • Cloud storage or technology service providers
  • Professional advisors, such as attorneys, accountants, or consultants
  • Government agencies, regulators, or law enforcement when required by law


We may also disclose information when we believe it is necessary to protect our rights, protect patient safety, prevent fraud or misuse, comply with legal obligations, enforce our policies, or respond to lawful requests.


Third-Party Websites

Our website may contain links to third-party websites, platforms, applications, or services. These third-party sites are not operated or controlled by Brodsky Orthodontics. We are not responsible for the privacy practices, security, content, or policies of third-party websites.


When you click a third-party link or interact with a third-party platform, your information may be collected and used according to that third party’s own privacy policy. We encourage you to review the privacy policies of any third-party websites or services you visit.


Social Media

Brodsky Orthodontics may maintain social media pages or profiles on platforms such as Facebook, Instagram, YouTube, or other services. If you interact with us through social media, your interactions may be visible to others depending on your privacy settings and the platform’s policies.


Information collected by social media platforms is governed by the privacy policies of those platforms. We are not responsible for how social media platforms collect, use, or share your information.


Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect. These safeguards may include secure website technology, access controls, vendor oversight, and other reasonable security practices.


However, no method of transmission over the internet, electronic storage, email, text message, or online form submission is completely secure. We cannot guarantee absolute security of information transmitted online. You use our website and online communication tools at your own risk.


Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, provide services, maintain business records, comply with legal and regulatory obligations, resolve disputes, enforce agreements, and support legitimate business operations.


Retention periods may vary depending on the type of information, the purpose for which it was collected, and applicable legal or professional requirements.


Children’s Privacy

Our website is intended for a general audience and may be used by parents or legal guardians seeking orthodontic care for children. We do not knowingly collect personal information directly from children under the age of 13 without appropriate parental or guardian consent.


If you believe a child has submitted personal information to us without parental or guardian consent, please contact us so we can review and address the matter.


California Privacy Rights

If you are a California resident, you may have certain rights under California privacy laws, including the California Consumer Privacy Act as amended by the California Privacy Rights Act, to the extent those laws apply to Brodsky Orthodontics.


Depending on the circumstances, California residents may have the right to:

  • Know what categories of personal information we collect
  • Know the purposes for which we collect and use personal information
  • Know the categories of third parties to whom information may be disclosed
  • Request access to certain personal information we maintain
  • Request correction of inaccurate personal information
  • Request deletion of certain personal information
  • Opt out of the sale or sharing of personal information, if applicable
  • Limit certain uses of sensitive personal information, if applicable
  • Not be discriminated against for exercising privacy rights


Brodsky Orthodontics does not sell personal information in exchange for money. Some uses of cookies, pixels, or advertising technologies may be considered “sharing” under certain California privacy laws. You may be able to limit or disable these technologies through your browser settings, device settings, cookie preferences, or privacy tools provided by advertising platforms.


To submit a privacy request, please contact us by phone, by mail, or through the contact form on our website. We may need to verify your identity before responding to certain requests. We will respond to verified requests as required by applicable law.


“Do Not Track” Signals

Some browsers offer a “Do Not Track” feature. Because there is not yet a uniform industry standard for responding to Do Not Track signals, our website may not respond to those signals. You can still control cookies and tracking technologies through your browser settings and other privacy tools.


Your Choices

You may choose not to provide certain personal information, although doing so may prevent you from using certain website features, requesting appointments, receiving communications, or accessing some services.


You may also:

  • Opt out of promotional emails by using the unsubscribe link in the email
  • Opt out of text messages by replying STOP
  • Adjust cookie settings in your browser
  • Contact us to update or correct certain information
  • Contact us with privacy-related questions or requests


Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or services. When we update the policy, we will revise the effective date at the top of this page.


We encourage you to review this Privacy Policy periodically. Your continued use of our website after changes are posted means you accept the updated policy.



Acceptance of This Policy

By using this website, submitting information through our forms, communicating with us online, or opting in to receive communications from Brodsky Orthodontics, you acknowledge that you have read and understand this Privacy Policy.